Anchored in Rescue. Fueled by Coffee. Driven by love.
Welcome to Anchors Up Rescue Group and everything built around it—from our senior dog-saving mission and community outreach programs to the side hustles that keep it all afloat.
I’m Cherie. Rescuer, nonprofit founder, coffee hustler, and professional juggler of chaos (with a side of sarcasm and five cats on my keyboard). Since 2016, I’ve been fighting for the underdogs—literally. Anchors Up Rescue Group is a 501(c)(3) nonprofit founded in Las Vegas, but now also in Plainfield, CT, focused on rescuing senior and special-needs dogs and helping the elderly humans who love them. We’re talking real, boots-on-the-ground rescue work: food deliveries, vet trips, pet retention services, home visits—whatever it takes to keep pets healthy and their people together.
Through our GrandPaws Pet Project, we support low-income seniors who are barely hanging on, making sure their pets have food, medicine, and safe living conditions. Because no one should have to give up their best friend because of a fixed income or failing health, mental or otherwise.But running a rescue takes more than love. It takes money. Lots of money. Not being a fan of asking for it, I’ve launched a handful of meaningful side hustles, each one rooted in my mission to rescue more lives and do more good, such as:
📦 🛍️ eBay Store “Anchors Up Rescue Shop” – A nonprofit-run shop where every item sold helps keep dogs out of shelters and in loving homes. Unique, quirky, fun and brand-new—it’s all there, and it all gives back. We were blessed to be awarded eBay‘s Up and Running Award for 2025 for excellence in customer service.
www.ebay.com/str/anchorsuprescueshop
🖤 Smarcus Coffee Company – A bold, purpose-driven coffee brand named after my soul dogs, Smokey and Marcus. Every blend tells a story. Every sip supports rescue. From Smokey’s Wicked Spice to salted Caramel Retreat, our brews are crafted to rescue your morning better—and make a real difference.
Https://www.smarcuscoffeecompany.com
Tagline? Coffee that rescues your morning. Secondary tagline? Savor the pause. Share it with your dog. Enough said.
🎥 @TheRescuedSoul5 – TikTok pages where I tell the raw truth about rescue, grief, healing, depression, weight loss, and burnout—with daily doses of hope and honesty. Whether I’m offering the advice of all the things I’ve learned the hard way, walking a happy dog or staring into the camera with tears and truth, it’s real here. I also post inspirational content to remind people they’re not alone in the hard stuff.
🎤 Voiceover Work & Audiobooks – I’ve started building a portfolio with my soft, soulful voice—narrating everything from children’s books to comforting late-night audio for people who just need to hear “you’re not a burden.” All these proceeds help fund this rescue too
Working on: 🧼 Pawlished Cleaning Co. – A pet-friendly cleaning service designed for people who love animals as much as I do. Because your home should be clean and kind to your four-legged children.
📱 Amazon Influencer & TikTok Shop Affiliate – I test and recommend pet supplies, coffee gear, and home goods through my creator accounts. It’s another way I help fund the mission, one link at a time.
💔 Oh, and I’m also real about grief, weight loss, and chronic pain. The emotional weight hits harder—and I talk about that too. Because healing isn’t linear, and I believe in telling the whole truth.
This isn’t just a website. It’s a movement powered by caffeine, compassion, and a refusal to give up on anyone—dog or human.
It takes a village.
This is mine.
Welcome to it.
Welcome to Anchors Up Rescue Group and everything built around it—from our senior dog-saving mission and community outreach programs to the side hustles that keep it all afloat.
I’m Cherie. Rescuer, nonprofit founder, coffee hustler, and professional juggler of chaos (with a side of sarcasm and five cats on my keyboard). Since 2016, I’ve been fighting for the underdogs—literally. Anchors Up Rescue Group is a 501(c)(3) nonprofit founded in Las Vegas, but now also in Plainfield, CT, focused on rescuing senior and special-needs dogs and helping the elderly humans who love them. We’re talking real, boots-on-the-ground rescue work: food deliveries, vet trips, pet retention services, home visits—whatever it takes to keep pets healthy and their people together.
Through our GrandPaws Pet Project, we support low-income seniors who are barely hanging on, making sure their pets have food, medicine, and safe living conditions. Because no one should have to give up their best friend because of a fixed income or failing health, mental or otherwise.But running a rescue takes more than love. It takes money. Lots of money. Not being a fan of asking for it, I’ve launched a handful of meaningful side hustles, each one rooted in my mission to rescue more lives and do more good, such as:
📦 🛍️ eBay Store “Anchors Up Rescue Shop” – A nonprofit-run shop where every item sold helps keep dogs out of shelters and in loving homes. Unique, quirky, fun and brand-new—it’s all there, and it all gives back. We were blessed to be awarded eBay‘s Up and Running Award for 2025 for excellence in customer service.
www.ebay.com/str/anchorsuprescueshop
🖤 Smarcus Coffee Company – A bold, purpose-driven coffee brand named after my soul dogs, Smokey and Marcus. Every blend tells a story. Every sip supports rescue. From Smokey’s Wicked Spice to salted Caramel Retreat, our brews are crafted to rescue your morning better—and make a real difference.
Https://www.smarcuscoffeecompany.com
Tagline? Coffee that rescues your morning. Secondary tagline? Savor the pause. Share it with your dog. Enough said.
🎥 @TheRescuedSoul5 – TikTok pages where I tell the raw truth about rescue, grief, healing, depression, weight loss, and burnout—with daily doses of hope and honesty. Whether I’m offering the advice of all the things I’ve learned the hard way, walking a happy dog or staring into the camera with tears and truth, it’s real here. I also post inspirational content to remind people they’re not alone in the hard stuff.
🎤 Voiceover Work & Audiobooks – I’ve started building a portfolio with my soft, soulful voice—narrating everything from children’s books to comforting late-night audio for people who just need to hear “you’re not a burden.” All these proceeds help fund this rescue too
Working on: 🧼 Pawlished Cleaning Co. – A pet-friendly cleaning service designed for people who love animals as much as I do. Because your home should be clean and kind to your four-legged children.
📱 Amazon Influencer & TikTok Shop Affiliate – I test and recommend pet supplies, coffee gear, and home goods through my creator accounts. It’s another way I help fund the mission, one link at a time.
💔 Oh, and I’m also real about grief, weight loss, and chronic pain. The emotional weight hits harder—and I talk about that too. Because healing isn’t linear, and I believe in telling the whole truth.
This isn’t just a website. It’s a movement powered by caffeine, compassion, and a refusal to give up on anyone—dog or human.
It takes a village.
This is mine.
Welcome to it.